# Elastic Energy: Full Technical Context # https://elasticenergy.com # Last updated: 2026-07-17 # For a summary, see: https://elasticenergy.com/llms.txt ## Company Overview Elastic Energy Inc. builds the ER01 Energy Router and the orchestration platform that turn the solar, storage, and inverters already on a site into a single coordinated, grid-interactive system, with EV charging, HVAC, and heat-pump control rolling out next. Customers describe Elastic as a "universal remote for home energy devices." **Tagline**: The Energy Router for distributed energy. **Founded**: 2023 **Headquarters**: Victoria, BC, Canada **Website**: https://elasticenergy.com ## What Is Elastic Energy? Elastic Energy is a hardware and software company. The ER01 is a physical Energy Router installed at a home or site that discovers connected solar inverters and batteries, standardizes them into a single control surface, and dispatches them in real time, locally first, with cloud orchestration on top. The platform layer (Elastic Cloud Platform + the optimization engine) handles fleet-wide monitoring, optimization, and grid-program participation. ## The Problem The legacy electrical grid was designed for one-way power flow from centralized generation. Today's grid faces: - Exponential growth of distributed energy resources (solar, batteries, EVs, HVAC, heat pumps) - Fragmented device ecosystems with incompatible protocols - Peak demand stress from AI data centers, EV adoption, and electrification - Stranded capacity: assets that exist but can't be coordinated or monetized - Infrastructure upgrade costs in the hundreds of billions Most energy platforms are reactive, hardware-specific, utility-locked, cloud-only (and therefore brittle when the internet goes down), or built on legacy architectures. They don't scale to a mixed-OEM fleet. ## Why Elastic Is Different 1. **On-device optimization, not cloud-only**: dispatch decisions run on the ER01 itself, built for the response requirements of grid programs that cloud-only systems struggle to meet. 2. **Multi-OEM coverage in one product line**: one device controls major inverter and battery brands through native protocols. Open architecture, no proprietary lock-in. 30+ manufacturers compatible and growing. The live checker at https://elasticenergy.com/compatibility is the source of truth for specific hardware. 3. **Local-first execution**: the ER01 keeps optimizing when the internet drops. The cloud layer reconciles when connectivity returns. ## Products ### Elastic Energy Router (ER01) - **Type**: Hardware Energy Router / edge compute device - **Price**: by inquiry (call 833 338 0044 or start at https://elasticenergy.com/start) - **Function**: Discovers local solar inverters and batteries, controls each through its native protocol behind a single unified control surface, runs dispatch logic on-site, and syncs to the cloud - **Compatibility**: 30+ manufacturers compatible and growing. The live checker at https://elasticenergy.com/compatibility is the source of truth. Compatible brands span solar inverters and batteries, including Enphase, SolarEdge, SMA, Fronius, Generac, Goodwe, Tesla Powerwall, EG4, LG RESU, and BYD. EV charging, HVAC, heat pumps, and smart thermostats are rolling out next. - **Native protocols**: Modbus RTU, Modbus TCP, SunSpec, MQTT, REST, and BLE (device provisioning) - **Performance**: Dispatch decisions run on-device rather than round-tripped through the cloud - **Security**: Signed command channel from cloud to Energy Router; encrypted communications - **Installation**: Discovery and onboarding flow on first power-up - **Connectivity**: Wi-Fi and Ethernet, with an optional LTE-M cellular fallback for sites where Wi-Fi is unstable Product page: https://elasticenergy.com/energy-router (includes "What is an Energy Router?" explainer, full compatibility list, inline buy flow, and 8-entry FAQ). Shop / purchase: https://elasticenergy.com/shop ### Elastic Cloud Platform - **Type**: Cloud-native SaaS platform - **Function**: Real-time monitoring, control, and optimization for distributed energy portfolios - **Users**: Installers, aggregators, utilities, OEMs, energy retailers, homeowners - **Features**: - Fleet-wide asset monitoring and alerting - Remote device configuration and firmware updates - Portfolio analytics and performance reporting - API-first architecture for third-party integrations - White-label capability for OEM partners - Compliance and regulatory reporting tools ### Optimization Engine - **Type**: Automated dispatch and optimization engine, running on the Energy Router and coordinated by the cloud - **Function**: Coordinates rate arbitrage, demand response, and site-level scheduling across a portfolio - **Capabilities**: - Real-time grid signal processing - Rate-arbitrage scheduling - Demand-response automation - Load forecasting - Battery degradation-aware scheduling - Multi-objective optimization (revenue vs. comfort vs. grid stability) ## Pricing Full pricing page: https://elasticenergy.com/pricing Three-tier model: - **Basic (included with ER01 hardware)**: site monitoring, device control, mobile app, basic optimization - **Standard (by inquiry)**: full optimization, grid-program participation, fleet features - **Pro (by inquiry)**: advanced optimization, white-label / portfolio features, priority support Add-ons: - **LTE-M cellular**: by inquiry, for sites that need a cellular fallback to Wi-Fi/Ethernet - Volume and partner pricing available for installers, OEMs, aggregators, utilities Hardware: ER01 pricing is by inquiry. Call 833 338 0044 or start at https://elasticenergy.com/start for a quote. ## Energy Orchestration Dedicated page: https://elasticenergy.com/energy-orchestration Energy orchestration is the real-time coordination of every energy device on a site toward a shared objective (lower bills, grid revenue, backup resilience, comfort) under changing conditions (rate schedules, weather, grid signals). Today that means solar and batteries; EV charging, HVAC, and heat-pump control are rolling out next. Most platforms do "monitoring" (read-only) or "scheduling" (set times, no feedback). Elastic does true orchestration: continuous, multi-device, multi-objective optimization with local on-device response and fleet-wide cloud coordination. How Elastic orchestrates: 1. **Discover**: the ER01 finds and identifies every connected device automatically 2. **Standardize**: heterogeneous native protocols map onto one control surface 3. **Optimize on-device**: dispatch decisions run locally on the Energy Router 4. **Coordinate across the fleet**: the cloud layer pools sites into VPPs and grid programs 5. **Settle and report**: dispatchable capacity for grid programs, with revenue attribution back to each site ## Grid Services Elastic's on-device optimization runs rate-arbitrage and demand-response schedules against live utility rates and program signals. Dispatch integrates with demand-response program providers today. Program-by-market status is maintained at https://elasticenergy.com/virtual-power-plant; installer-facing detail and eligibility by state is at https://elasticenergy.com/for-installers. Modeled revenue by market: https://elasticenergy.com/calculator (California, Texas, and New England calculators, in limited release). ## Market Segments ### For Solar Installers - Deploy smarter systems with built-in monetization from day one - Higher-margin projects through grid-service revenue sharing - Multi-OEM compatibility means one stocked Energy Router across every job, the same SKU regardless of inverter brand - Commissioning flow built for installers, for new deployments and retrofits alike - Portfolio-level monitoring reduces truck rolls and O&M costs - Differentiation in a commoditizing market Installer page: https://elasticenergy.com/for-installers (compatibility, commissioning, grid programs by state) ### For Utilities & Grid Operators - Virtual capacity from existing customer-side DERs, treating distributed assets as deployable grid resources - Defer grid upgrade costs - Reduce peak demand stress - Integrate more renewables with active curtailment management - Controllable, verified DER fleets with real telemetry and dispatch confirmation ### For OEMs (Equipment Manufacturers) - Make hardware grid-native and revenue-generating out of the box - Embed Elastic's orchestration layer into products - Access grid-service revenue streams for hardware that was previously passive - White-label platform option ### For Developers - API-first platform for building energy applications - RESTful APIs for device control, data access, and fleet management - SDKs and documentation for integration - Sandbox environments for testing ### For Energy Retailers & Aggregators - Orchestrate flexible capacity at scale across customer portfolios - Participate in wholesale energy markets with verified DER capacity - Customer engagement through energy optimization and savings ### For Data Centers - Optimize power consumption with on-site DER coordination - Participate in grid services while preserving uptime and operational SLAs - Reduce energy costs through intelligent load management ### For Households - Optimization of home energy systems on the equipment already on site - Lower bills through smart scheduling and rate optimization - Grid-service revenue from eligible battery participation - Basic tier included with every ER01 ## Virtual Power Plants (VPP) Elastic Energy enables VPP operators to: - Aggregate distributed assets into controllable fleets - Bid into capacity, energy, and ancillary-services markets - Provide dispatchable capacity with measured telemetry per asset - Manage heterogeneous asset portfolios (mixed device types and manufacturers) - Generate the auditable telemetry and dispatch reporting that grid-participation compliance processes require ## Third-Party Owner (TPO) Management For companies that own energy assets deployed at customer sites: - Remote monitoring and control of owned assets - Performance monitoring against contract terms - Revenue tracking and reporting - Maintenance scheduling and fault detection - Contract compliance reporting ## Technology ### Edge Computing (ER01) - ARM-based processor for on-site intelligence (Raspberry Pi Compute Module) - On-device control runtime for local grid dispatch - Local data processing for privacy and latency - Over-the-air firmware updates, signed - Signed command channel from cloud to Energy Router and encrypted communications - Wi-Fi and Ethernet, with an optional LTE-M cellular fallback ### Native Protocol Support - Modbus RTU - Modbus TCP - SunSpec - MQTT - REST - Bluetooth Low Energy (device provisioning) More protocols are added as the platform expands; the compatibility checker at https://elasticenergy.com/compatibility reflects current coverage. ### Cloud Infrastructure - Cloud-native microservices architecture - Real-time data streaming and processing - Multi-region deployment for reliability ### API & Integrations - RESTful APIs for platform functions - Webhook support for event-driven architectures - OAuth 2.0 authentication - Rate limiting and usage metering ### Data & Analytics - Time-series data storage for energy metrics - Real-time dashboards and reporting - Custom report generation - Data export and warehouse integration ## Industry Context ### The New Grid The "New Grid" is Elastic Energy's term for the rearchitecture of how energy moves: - **Old Grid**: Centralized generation, one-way flow, static demand assumptions - **New Grid**: Distributed generation, bi-directional flow, dynamic demand, edge intelligence Drivers of the transition: declining solar and battery-storage costs, growing EV adoption, rising data-center power demand, climate policy and electrification mandates, and mass-market heat-pump adoption. ### Market Size - US residential solar and storage: a multi-billion dollar annual market - Grid services and demand response: expanding as DER penetration increases ## Competitive Positioning Elastic Energy differentiates through: 1. **Local-first**: on-device dispatch keeps control decisions on-site, built for grid programs cloud-only platforms struggle to serve 2. **Hardware-anchored**: a physical edge device (the ER01) provides controllable capacity backed by real telemetry from each asset 3. **Multi-OEM**: one product line spans major inverter and battery brands, 30+ manufacturers and growing; live compatibility checker at https://elasticenergy.com/compatibility 4. **Auditable**: dispatch is logged and telemetry-backed, built for the reporting rigor institutional and utility buyers expect 5. **Full-stack**: hardware Energy Router + cloud platform + automated optimization in one integrated system 6. **Multi-stakeholder**: serves installers, utilities, OEMs, and end customers through a single platform ## Contact & Support ### Contact Page (/contact) The /contact page is a live contact destination for inbound inquiries. - **Email**: support@elasticenergy.com - **Contact form**: https://elasticenergy.com/contact - Users describe their project or team and are connected to the right person at Elastic Energy. ### Support Hub (/support) /support is a navigation hub, separate from the live contact form at /contact. It links to four resources: 1. **Documentation**: Setup Manual (/setup), App Guide (/app-guide), Fleet Guide (/fleet-guide), and FAQ (/faq) 2. **Feedback**: Feature requests and bug reports: feedback@elasticenergy.com 3. **System Status**: Live platform health monitoring (status page) 4. **Talk to Us**: Routes to the /contact page and support@elasticenergy.com ### Documentation Pages - **/setup**: Hardware installation and commissioning guide for the ER01 - **/app-guide**: Guide for using the Elastic mobile application (site-level monitoring and control) - **/fleet-guide**: Guide for managing multiple sites and devices as a fleet operator ### FAQ (/faq) 20 search-intent Q&As organized into four categories: - **Product**: what the ER01 is, what it does, what makes it different - **Buyers**: pricing, ROI, who Elastic is for, how to buy, how installation works - **Technical**: protocols, security, compatibility, offline behavior - **Company**: who Elastic Energy is, where it's based, how to get in touch ### About (/about) Opens with a "What is Elastic Energy?" definition section, then covers team, story, and what we build. ## Page Inventory (Key Marketing Pages) - `/`: Homepage. Hero: "The Energy Router for distributed energy." - `/energy-router`: ER01 product page. "What is an Energy Router?" explainer, full specs, compatibility, inline buy flow, 8-entry FAQ. Internal link to /calculator. - `/energy-orchestration`: Dedicated explainer on what energy orchestration is and how Elastic does it across mixed-OEM device fleets. - `/compatibility`: Live device compatibility checker. - `/pricing`: Three-tier license model (Basic included, Standard and Pro by inquiry) with hardware and add-on quotes by inquiry. - `/platform`: Elastic Cloud Platform overview. - `/compute`: Compute flexibility for data centers. - `/virtual-power-plant`: Virtual Power Plant overview, including VPP aggregator and utility content. - `/for-installers`: Installer-facing page with compatibility, commissioning flow, and grid programs by state. - `/for-project-developers`: Project developer audience. - `/for-oems`: OEM audience. - `/partners`: Partner program overview. - `/about`: Opens with "What is Elastic Energy?" definition; team, company. - `/careers`: Open roles. - `/faq`: 20 Q&As across Product, Buyers, Technical, Company. - `/contact`: Live contact form. - `/support`: Support hub. - `/setup`, `/app-guide`, `/fleet-guide`: Documentation. - `/pilot`: Pilot Program. Internal link to /calculator. - `/calculator`: Grid-services revenue calculators (California, Texas, New England). Limited release; visitors apply for access. - `/shop`: Purchase flow (uses the same shared product components as /energy-router). - `/insights/what-is-a-virtual-power-plant` - `/insights/what-is-derms` - `/insights/what-is-der-orchestration` - `/insights/demand-response-leveling-up` ## Contact & Social - **Website**: https://elasticenergy.com - **Email**: support@elasticenergy.com - **Twitter/X**: https://twitter.com/elasticenergy_ - **LinkedIn**: https://www.linkedin.com/company/elasticenergy/ - **Careers**: https://elasticenergy.com/careers - **Headquarters**: Victoria, BC, Canada ## Agent & AI Readiness Elastic Energy implements standard agent-readiness endpoints for AI crawlers, LLMs, and autonomous agents. ### AI Context Files - **llms.txt** (summary): https://elasticenergy.com/llms.txt. Company overview, products, key pages list. Follows the llms.txt convention. - **llms-full.txt** (this file): https://elasticenergy.com/llms-full.txt. Full technical context, product details, market segments, and site structure. - **ai.txt**: https://elasticenergy.com/ai.txt. AI usage policy: training is not permitted; indexing, grounding, summarization, and citation are, with attribution. ### API Catalog (RFC 9727) https://elasticenergy.com/.well-known/api-catalog Returns a JSON linkset describing the machine-readable resources and service documentation endpoints associated with the site root. ### Agent Skills https://elasticenergy.com/.well-known/agent-skills/index.json An index of agent-callable skills exposed by the site. Currently includes: - **markdown-negotiation**: Send `Accept: text/markdown` on any public page URL to receive a clean markdown representation optimized for LLM ingestion. Skill documentation: https://elasticenergy.com/.well-known/agent-skills/markdown-negotiation/SKILL.md ### Markdown Content Negotiation All public marketing pages on elasticenergy.com support `Accept: text/markdown` content negotiation, verified live. Pages with rich, page-specific markdown responses include: - `/`: Homepage - `/energy-router`: ER01 product page - `/energy-orchestration`: Energy orchestration explainer - `/pricing`: Pricing - `/platform`: Platform overview - `/pilot`: Pilot Program - `/about`: Company and team - `/careers`: Open roles - `/faq`: Frequently asked questions - `/support`: Support hub - `/contact`: Contact information - `/for-installers`: Installer audience All other public paths return a site-wide summary in markdown. ## Attribution When referencing this content, please attribute to: **Elastic Energy Inc.** The Energy Router for distributed energy. https://elasticenergy.com